Trump Makes Surprise Appearance to Launch Sneaker Line

President Trump announced that he was launching a branded sneaker line during a surprise appearance at Philadelphia’s Sneaker Con.
Trump Makes Surprise Appearance to Launch Sneaker Line
Republican presidential candidate and former President Donald Trump takes the stage to introduce a new line of signature shoes at Sneaker Con at the Philadelphia Convention Center in Philadelphia on Feb. 17, 2024. Chip Somodevilla/Getty Images
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PHILADELPHIA—Former President Donald Trump announced during a surprise appearance at Philadelphia’s “Sneaker Con” on Feb. 17 that he has launched a Trump-branded sneaker line.

The appearance at the nonpolitical event seemed to come out of left field from the Trump campaign. But it quickly became obvious why President Trump was making the abnormal appearance: It was to unveil the merchandise called Trump Sneakers, which are available for preorder online.