Younger Generations Prefer the Quick-Fix Route of Pharmaceuticals to Lifestyle Changes—Study

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The preference for managing health through medication—rather than through lifestyle changes—has increased dramatically among Americans in the past decade.

That’s according to the 2022 Food and Health Survey by the International Food Information Council (IFIC), which each year examines Americans’ eating and health habits over the previous year.

The 1,005 online-survey participants were asked, among many other questions, if they agreed or disagreed with the statement “I would rather take a medication for a health condition than change my lifestyle.”

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From 2012 to 2022, the overall number of adults who agreed with this statement shot up by 22 percent—to 38 percent from 16 percent.

The younger the respondent, the more likely he or she was to express that preference. Interest in a medication option went up most notably among those younger than 50, according to the IFIC report.

About half (49 percent) of adults ages 18–34 said they'd choose the medication, a huge increase of 35 percent from 10 years ago.

“The reason for this shift isn’t entirely clear, though increases in prescription medication and dietary-supplement use over the past decade, coupled with a rise in direct-to-consumer medical marketing, may be a major contributor,” the report’s authors wrote.

Sixty-two percent of Americans were taking at least one prescription drug in 2021, with a quarter taking four or more, according to the Kaiser Family Foundation. Fifty-nine percent said they believe that prescription drugs produced over the past 20 years have made life better for people in the United States.
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Dr. Patricia Muehsam, a holistic health educator who wrote “Beyond Medicine: a Physician’s Revolutionary Prescription for Achieving Absolute Health and Finding Inner Peace,” isn’t surprised that younger people may be more eager to rely on pills for wellness.

“We’re inundated in the media in our culture with [the idea of] fixing things quickly,” she said. “With a magic potion, a pill, a pharmaceutical, that can be a magic potion for fixing things quickly.”

The people who seek out her care tend to be older, she told The Epoch Times.

“They’ve journeyed through life and they’ve had experiences, and they’ve learned that maybe quick fixes don’t work,” she said.

For Many People, ‘Wellness’ Means ’Work’

When asked a hypothetical question about a pill that can solve health problems, many people are tempted to take the “easy” route. Muehsam said she understands this propensity.
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“We have to do whatever works. I don’t have any judgment there. When we’re feeling discomfort, we want it to be better,” she said.

But many people may opt for this route because they view eating well and exercising as complicated and burdensome. And they may overestimate what medication can do.

Patients underestimated risk and overestimated the benefits of medical interventions in a 2018 study published in the journal Risk Analysis. The researchers called this “unrealistic optimism.”

Participants’ underestimation of the risks of medical treatment was much greater than their overestimation of the benefits, suggesting that people may not understand the extent to which all medical interventions, including medications, carry risks or potential side effects.

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But according to one research group, 22 percent of drugs have more than 100 side effects. Another 69 percent of drugs have between 10 and 100 different side effects, and only 9 percent of drugs have fewer than 10 side effects.
From 2018 to 2022, the U.S. Food and Drug Administration received more than 10.5 million reports of prescription drug adverse events (side effects), as reported on the agency’s Adverse Events Reporting System (FAERS).

Those who underestimate the risks and overestimate the benefits of medication may be tempted to neglect their health when prescribed a drug.

For instance, when people begin taking medication for high blood pressure, they tend to let their healthy habits slide, becoming more likely to gain weight and less likely to exercise, according to a study published in 2020 in the Journal of the American Heart Association.
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“Our culture and our Western medical culture are ones that promulgate quick fixes and symptom treatment, rather than getting to the root cause [of illness],” Muehsam said.

The view that wellness takes hard work also contributes to an over reliance on medication, she said.

In the “wellness community,” she said, there’s a “culture of work” around healthy living. We often hear “‘you should eat this, you shouldn’t eat that, you should do this workout or that,’” she said.

But we may be making health too difficult, Muehsam said.

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“It’s not about work. It’s about cultivating self-care throughout the day ... If we were able to communicate it to people differently, perhaps it might be more appealing.”

For many people, illness arises from individuals not taking care of themselves. They remain in a stressed state throughout much of their day, eat poor-quality food in a rush, and fail to find time for meaningful social connections and activities that leave them feeling restored and energized. Many people are so overwhelmed by the false urgency of modern life and its cacophony of distractions that they can’t even tell when their body is stressed, when they need time outside, when they need to spend time with friends, or when they need to drink a glass of water.

That loss of basic self-awareness is at the root of many of today’s chronic conditions.

In her book, Muehsam writes of “four primary medicines” that can reduce our reliance on pharmaceuticals: food, lifestyle, relationships and community, and purpose.

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And while many people may be looking for a quick fix, others understand that a healthy lifestyle is key to well-being.

Among the respondents to the IFIC survey, 52 percent reported following a diet or eating plan, an increase of 13 percent from 2021.

The desire to feel better and have more energy was the most sought-after benefit (37 percent) of adhering to a diet. Thirty-five percent of dieters in the survey said their primary motivation was to protect their long-term health and prevent future health conditions. This was followed closely by the desire to lose weight (34 percent).

“Clean eating” and “mindful eating” topped the list of popular diet plans, perhaps signaling that people are looking for ways to improve their health without struggling with complicated regimens.

Our lifestyle, including our diet, can be better than most medicines since a rejuvenating and meaningful lifestyle preserves our health and uplifts us while keeping us free of disease. For those who are already ill, lifestyle is an essential element of healing and navigating life, said Muehsam.

Staying healthy is about “mindfully slowing down and being present,” she said. “Your body will tell you what you’re needing.”

Susan C. Olmstead
Susan C. Olmstead
Author
Susan C. Olmstead writes about health and medicine, food, social issues, and culture. Her work has appeared in The Epoch Times, Children's Health Defense's The Defender, Salvo Magazine, and many other publications.
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