Protect. Prevent. Prevail.

June 23-25, 2025
Gaylord Texan Resort | Grapevine, TX

The retail industry’s most comprehensive, cross-functional event, dedicated to global enterprise risk and retail loss.

NRF PROTECT brings together retail leaders for expert insights, new solutions and cutting-edge tools to navigate the complexities of retail security.

NRF PROTECT

Confident risk strategy decisions start here.

The worlds of physical and cybersecurity are experiencing increasing crossover threats. NRF PROTECT is an opportunity to explore the critical partnerships between online and in-store risk management strategies.

NRF PROTECT is THE event where retail organizations can find the vetted knowledge and resources they need to shift their risk strategies from reactionary to ready for anything.

At NRF PROTECT, collaboration supersedes competition. Your peers are here to learn and share with one common goal in mind — protecting the people, assets and brand experiences that drive their organization’s success.

NRF PROTECT insights

NRF's David Johnston joins Truth Be Told podcast host Dave Thompson to discuss the importance of building relationships, engaging in advocacy efforts and NRF's comprehensive loss prevention event, NRF PROTECT.

Why attend NRF PROTECT?

  • Collaborative learning:
  • A safe, competition-free space to benchmark, exchange ideas and forge powerful alliances with your retail peers.
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  • Professional development:
  • Learn more about business-critical topics, earn CEUs and become a more effective retail leader.
  • LEARN MORE
  • FREE Expo:
  • Access 200+ solution providers in one space and save time on researching and meeting with vendors.
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  • Law enforcement partnerships:
  • Meet directly with federal, state and local law enforcement agencies to discuss trending issues in the NRF Fusion Center.
  • LEARN MORE
  • Team discounts:
  • Retail companies that register three or more people for an All-Access Pass receive deep discounts.
  • LEARN MORE
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VIEW THE 2024 RECAP

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Exhibit & Sponsor Opportunities

Space is limited, so reserve your booth now to get in front of retail security decision-makers. Exhibitors can also purchase additional branding opportunities to boost your presence at NRF PROTECT.

Contact Tami Sakell, VP, Sales, 202-661-3044 to reserve your spot now.

June 23-25, 2025
Gaylord Texan Resort | Grapevine, TX

NRF PROTECT