Motivation can be tricky. Most of us struggle to stay on track, especially when the rewards of our efforts seem far away. While working towards goals is important, neuroscientist Andrew Huberman explains that focusing solely on the outcome might be doing us more harm than good. In a recent talk, he revealed a powerful mindset shift that can help us stay motivated and enjoy the process—learning to find pleasure in effort itself.
Why Focusing Only on Rewards Can Backfire
For most people, hard work is a means to an end. We push through challenges for the promise of a reward—whether it’s a promotion, a trophy, or even a simple pat on the back. However, Huberman warns that relying solely on external rewards can make hard work feel even harder. This mindset makes us less likely to embrace challenges in the future.
Research backs this up. In a classic experiment at Stanford, young children who loved drawing were given gold stars as rewards. Surprisingly, when the rewards stopped, the children lost interest in drawing. What once brought them joy now felt like a task. This experiment highlights the difference between intrinsic motivation (doing something because you love it) and extrinsic motivation (doing something for a reward). When we chase rewards, we risk losing the natural enjoyment of the activity itself.

The Role of Dopamine in Motivation
At the heart of this issue is dopamine—a brain chemical that plays a key role in motivation and pleasure. When we focus only on rewards, we create a dopamine spike that can quickly lower our baseline levels, making it harder to feel motivated in the future.
However, if we learn to find satisfaction in the effort itself, we can harness dopamine in a much more sustainable way. According to Huberman, the secret is to view the struggle as part of the reward. When we start to appreciate the grind, our brains release dopamine during the effort, making it easier to keep going.

The Power of Growth Mindset
This idea ties closely to the concept of growth mindset, developed by Carol Dweck at Stanford University. A growth mindset is about seeing challenges as opportunities to improve rather than as threats to your abilities. People with a growth mindset focus on the process of learning and growing, rather than just the final outcome.
Huberman explains that the key to building a growth mindset is learning to enjoy the effort itself. By telling yourself, "This is hard, but it's great because it's making me better," you can train your brain to release dopamine during the struggle, not just when you win.
How to Rewire Your Brain for Effort-Based Rewards
So, how do you actually learn to love the grind? Huberman offers a few practical tips:
- Shift Your Self-Talk:
In moments of intense friction—whether you’re pushing through a workout, studying late at night, or tackling a tough project—tell yourself that the struggle is the good part. Remind yourself that the discomfort is part of what makes the outcome rewarding. - Embrace the Challenge:
Recognize that feeling uncomfortable is a sign that you're making progress. Instead of wishing the pain away, see it as proof that you're growing and getting closer to your goals. - Avoid Dopamine Spikes Before or After Effort:
Spiking dopamine by rewarding yourself before or after hard work can make it harder to stay motivated in the long run. Instead, try to access that dopamine boost during the effort by appreciating the process itself. - Choose Effort as a Reward:
This might feel like lying to yourself at first, but it’s a powerful way to rewire your brain. By telling yourself that you enjoy the effort, you start to actually believe it. Over time, this mindset becomes second nature.
Real-Life Examples of Effort-Based Motivation
Huberman points to people like David Goggins, a former Navy SEAL known for his extreme mental toughness, as examples of this principle in action. Goggins has built a career around embracing discomfort and finding joy in the grind. By focusing on the struggle itself rather than the end goal, he taps into an endless source of motivation.
This mindset shift isn’t just for Navy SEALs. It’s accessible to all of us. Whether you’re training for a marathon, studying for an exam, or working on a big project, learning to appreciate the effort can transform how you feel about hard work.
The Science Is Clear: Effort Is the Key to Motivation
In the end, Huberman’s message is simple but powerful: The ability to find pleasure in effort is one of the most powerful aspects of dopamine in our biology. By embracing the struggle and rewiring our brains to see effort as its own reward, we can build a sustainable source of motivation that lasts far beyond the moment we achieve our goals.
So next time you’re in the middle of a tough workout or a long study session, try shifting your focus. Appreciate the effort itself—not just the result. You might be surprised at how much more motivated you feel.
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